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With their towering presence and eye-catching designs, these billboards commanded attention and sparked curiosity in the minds of passersby. The purpose of billboard ads was to create a physical presence for Coachella in the urban landscape, ensuring that the festival remains top of mind for individuals as they navigate their daily routines. https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/3396bfb3-fb0b-4eb6-8822-af2d046373a3/MacBook+Pro+14_+-+2+Large.png Portfolio - Coachella Rebranding https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/27800e83-8b11-476a-8768-b39b5f1a0d7b/tote+mockups.jpg Portfolio - Coachella Rebranding https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/1724614997011-EG32X0PN72OJGQWQUWB1/coachella%2Bmockups%2B%25281%2529.jpg Portfolio - Coachella Rebranding In the weeks leading up to the event, these interactive countdown posts will engage attendees and foster a sense of excitement and anticipation. These posts can become a viral sensation and drive increased engagement and ticket sales. https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/117324bd-1f34-4897-8bc4-6c27578324cb/poster+mockup.png Portfolio - Coachella Rebranding These posters featured a bold, eye-catching logo, drawing viewers in with a door opening to a whole scene of the Coachella desert. They were created with vivid colors reminiscent of a desert sunset that saturated the background to create a sense of warmth that is synonymous with the Coachella experience. Iconic imagery such as palm trees, a Ferris wheel, and a scene of sunset, evoke a sense of adventure to the viewer. https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/d5d7a191-0707-44af-9672-c96cc3192bfa/coachella+web+mockups+%282%29.jpg Portfolio - Coachella Rebranding The website design for Coachella with all the features such as ticket booking, event details, and others. https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/1724545826491-BCKIOBTUM2SZU3XUZ09N/saety%2Bemail.jpg Portfolio - Coachella Rebranding Reminder Email with Safety Tips https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/1724547298462-99WJFQ501OTLLO4RJMPU/coachella%2Bsignages%2BLarge.jpg Portfolio - Coachella Rebranding https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/74a36ebc-8860-496b-b051-678a53334197/hoodie+mockup+2.jpg Portfolio - Coachella Rebranding https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/9c7ea7b1-df5f-4a75-b14a-bc062c4131b5/external+banner.png Portfolio - Coachella Rebranding External Banners were designed in order to give the potential festival-goers knows about the information of the event. https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/bf62928b-0337-4cda-a9c5-12de9268eac9/phone+mockups.jpg Portfolio - Coachella Rebranding https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/a3c74d9c-c0bd-4427-a705-f46e95bd41f3/coachella+box-02.jpg Portfolio - Coachella Rebranding As the day of the festival drew nearer, Coachella sent out promo boxes to attendees' houses, containing essential items to facilitate their journey to the event. https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/f539445b-7246-4e0d-922c-f5811d9afbc2/tshirt+mockup.png Portfolio - Coachella Rebranding https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/1724544710637-6D8R1GKXA0UWSPL4CBQ9/ticket%2Bbooking%2Bmockups.jpg Portfolio - Coachella Rebranding https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/c055e7f1-db89-487f-aaab-42ee06bc484a/coachella+box-01.jpg Portfolio - Coachella Rebranding These promo boxes were carefully curated to include printed tickets, wristbands, and information postcards, ensuring that attendees have everything they need to gain entry to the festival and navigate its sprawling grounds. https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/a560eb76-00a5-4c1d-904f-af7e5d812d20/coachella+wayfinding-01.png Portfolio - Coachella Rebranding https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/95f6fdcb-a20f-4477-845c-57932c4fafdb/sticker+mockup+Large.png Portfolio - Coachella Rebranding https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/b4e8cb9b-49c0-4c1f-ac87-789899577281/confirmation.jpg Portfolio - Coachella Rebranding Once the attendee purchased their tickets, attendees received a confirmation email showing the information about the digital tickets and information about the event. https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/1724546306481-C4AUOS25J23GZDJMFXLG/mockups%2B%25281%2529.jpg Portfolio - Coachella Rebranding https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/0ef2cea6-b5d2-4567-8d6a-3b68ce7897be/coachella+signages+%281%29-01.png Portfolio - Coachella Rebranding https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/55229452-9203-47ed-80db-3ac917c21947/stickers+mockups.jpg Portfolio - Coachella Rebranding https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/fb22d799-cd0a-4a02-8e6f-b5ca79d65f63/coachella+wristband.jpg Portfolio - Coachella Rebranding https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/0f721f37-ce04-4b12-8059-cd2c57ae79d2/pins+mockup.jpg Portfolio - Coachella Rebranding Attendees also received an artist name pin that they chose while buying tickets within the promo box. https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/24533af8-07fc-46c1-8af5-713fafe7501b/coachella+PIN.jpg Portfolio - Coachella Rebranding These pins, adorned with the names of attendees’ favorite artists, serve as subtle yet powerful conversation starters, bridging the gap between strangers and facilitating meaningful interactions. For those who may find socializing in crowded settings daunting, the pins offer a tangible point of connection, providing a common ground upon which to initiate conversations and forge new friendships. https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/d83e11f3-76b7-45f3-bba6-d5b5b382ca34/coachella+signages+%281%29-02.png Portfolio - Coachella Rebranding As attendees stepped into the festival grounds through the tunnel. https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/1724614360346-018321Q9UTKW4ZPTE9Y1/email-10.jpg Portfolio - Coachella Rebranding Following the conclusion of the festival, attendees received a heartfelt thank you email from Coachella, expressing gratitude for their participation and support. This email served as a token of appreciation and recognition for attendees' contributions to the success of the festival. https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/5aad0dab-3d61-47ba-bf17-eff9d08442db/coachella+signages-04.png Portfolio - Coachella Rebranding They were greeted by a myriad of signage and wayfinding elements designed to guide them on their journey of discovery. https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/1724614371120-RN70UKRCV3NOLQ9RMQDL/survey%2B2.jpg Portfolio - Coachella Rebranding Additionally, there is a survey and promotions to get some positive feedback from attendees, ensuring their continued engagement and interaction with the brand. https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/429d77b5-2e76-4e8e-8698-3e8487b9af6b/coachella+stickers.jpg Portfolio - Coachella Rebranding https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/1724547449816-WIYYQJOXA96A3VATVLFB/mockups%2B%25281%2529-04.jpg Portfolio - Coachella Rebranding For those seeking connection and community, I also offered meet-and-greet sessions with emerging artists, providing attendees with a unique opportunity to interact with their favorite musicians and forge new bonds with like-minded individuals. https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/1724547466056-5DLFA65OLX0XDKG0H1HC/mockups%2B%25281%2529-03.jpg Portfolio - Coachella Rebranding To further facilitate connection and communication among attendees, I also provided a sticker wall where attendees can express themselves and connect with others. Attendees, especially those who may feel isolated or apprehensive in large crowds, can easily put their stickers on the wall and use them as a conversation starter or a means of finding like-minded individuals. From pins and buttons to stickers, these tangible expressions of identity serve as a tangible reminder of the connections forged and the memories made at Coachella. https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/7800eb93-e84c-448b-bfe4-fc2638ec2597/stage+design.jpg Portfolio - Coachella Rebranding Generated by AI | The stage design for Coachella 2024 was a fusion of creativity and innovation, capturing the essence of the festival’s dynamic spirit. Drawing inspiration from the iconic opening door and circular motifs featured in the main conceptual poster, the stage design seamlessly integrated these elements to create a visually captivating experience for attendees. https://trinh-mai.com/portfolio/content-magazine-layouts monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/feaf0051-0f0b-41e0-9867-3dfabf9d7b0f/Natasha+mockups+1.jpg https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/b9151665-b301-4504-881c-a6053c644bc0/Cura+mockups+1.jpg https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/c1956f9e-98cd-43c9-91fa-c207d1219d35/Blair+mockups+1.jpg https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/605eed88-0b62-44e2-b54f-2e1624179bb5/Natasha+mockups+2.jpg Portfolio - Content Magazine Layouts https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/d4ace454-e596-452d-95eb-f88aeb573b7e/Blair+mockups+1.jpg Portfolio - Content Magazine Layouts https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/6c4e1d18-f0da-4105-894e-a1ad0179cfa9/Natasha+mockups+3.jpg Portfolio - Content Magazine Layouts https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/a99d5a98-25a9-427d-8cfe-ba16210f9c8e/Blair+mockups+2.jpg Portfolio - Content Magazine Layouts https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/6858caa1-eb3f-43b5-be89-812907a8bc14/Cura+mockups+1.jpg Portfolio - Content Magazine Layouts https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/a4e51b06-f7ed-4895-a636-649a30209670/Cura+mockups+2.jpg Portfolio - Content Magazine Layouts https://images.squarespace-cdn.com/content/v1/6605f4f4ab26cb21072a8fce/79766b99-cce9-42a5-a9f7-93716657cbf0/Cura+mockups+3.jpg Portfolio - Content Magazine Layouts